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the she lab is always-on, producing insights that move business.

growing brands with insight from real women.

Augment survey and Ai-derived data with real human voices

Intelligence About & From Women

Consumer-Obsessed Qualitative Research

Consumer-Obsessed Qualitative Research

We’re continually collecting insight with a qualitative lens from our 600 women+ community, to keep you informed about opportunities with women. 

  • Consumer & Cultural Insight Reports 
  • Category Reports for Beauty, Health & Wellness, Financial Services, CPG and Household Goods
  • Competitive Analysis


Consumer-Obsessed Qualitative Research

Consumer-Obsessed Qualitative Research

Consumer-Obsessed Qualitative Research

Recruiting real human women+ from our in-house panel, to experience life and craft products, experiences and communications together. 

  • Creative development: from Insight to Activation
  • Customer and User Experience  / CX/UX Design
  • Product Innovation 

Content Creation and Curation

Consumer-Obsessed Qualitative Research

Content Creation and Curation

When building our panel, we intentionally invited  women from creative, marketing and media fields because these women add significant value to brands.  

  • Generations‘ Messaging Playbooks 
  • Quick-Turn Audits, on Video
  • Collaborations with Creators


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"Decoding She" - 8/11/25

We conducted over 100 in-depth interviews with women+ across generations X, Y, Z, Boomers and Alphas for our new book, Decoding She, available for pre-order soon. It's a must-read resource for marketers and innovators that gets you in the heads of women+ consumers. Give us your email and we'll keep you posted about launch events and free content.

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