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the she lab is always-on, producing insights that move business.

growing brands with insight from real women.

What do you need to grow today?

Strategic Intelligence & Planning

Strategic Intelligence & Planning

Strategic Intelligence & Planning

  • Consumer & Cultural Insight Reports – Real-time cultural reads, not last year's stale research.
     
  • Trend Forecasting Labs – Anticipate shifts before they go mainstream.
     
  • Competitive Warfare Mapping – Deep competitive analysis that identifies how to outmaneuver, not just benchmark.
     

Consumer-Obsessed Research

Strategic Intelligence & Planning

Strategic Intelligence & Planning

  • Qual & Quant Research Design – Custom-built studies with action-ready insights.
     
  •  Ethnography –  In-person and digital; observational methods. 


  • Message Testing & Brand Resonance Studies – What hits, what flops, and why.
     
  • Persona Development 3.0 – Not Ai avatars — behavioral blueprints based on actual humans.
     
  • Innovation Sprints with Consumer Co-Creation – Fast-cycle ideation powered by real people.

Brand Strategy & Storytelling

Strategic Intelligence & Planning

  • Messaging Playbooks – Talk the talk across all touchpoints.
     
  • Brand Voice Development – Memorable, consistent, and unmistakably you.
     
  • Purpose, Vision, and Values Activation – Make meaning, not just marketing.
     
  • Naming & Brand Architecture – From product names to sub-brands to umbrella logic.

Marketing Strategy & Activation

  • Campaign Strategy & Creative Briefing – Inspire killer creative with laser-focused strategy.
     
  • Channel & Media Strategy – Go where your people are — with purpose.
     
  • Audience Segmentation & Journey Mapping – Speak to the right people, at the right time, with the right message.
     

Category Disruption & Innovation

Category Disruption & Innovation

  • White Space Mapping – Discover the gaps your brand can own.
     
  • Disruptive Innovation Strategy – Break the mold and build what's next.
     
  • New Product Positioning – Make sure every innovation earns its keep.
     

Trend Decoding & Future Signals

Category Disruption & Innovation

  • Quarterly or Monthly Trend Briefs – Custom insights that go beyond the obvious.
     
  • Trend-to-Action Playbooks – Strategic recommendations for how your brand can ride, flip, or dodge upcoming trends.
     
  • Cultural Foresight Workshops – Hands-on sessions to align your team around what’s next and how to lead it.

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