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the she lab is always-on, producing insights that move business.

growing brands with insight from real women.

Bring real human voices to your innovation and communication

Intelligence About & From Women

Intelligence About & From Women

Intelligence About & From Women

We’re continually collecting insight with a qualitative lens from our 600 women+ community, to keep you informed about opportunities with women.  

  • Category reports based on Insight Salon data in beauty, health and wellness, financial services, and other categories throughout the year.
  • Offered as free downloads on our website and presented as webinars and in-person inspo sessions.




Qualitative & Hybrid Research

Intelligence About & From Women

Intelligence About & From Women

Connecting with women+  to experience life and craft products, experiences and communications together.  

  • Diagnostics: Using our FEMME filter, understand what assets are working for your brand and how to connect more strongly with women.
  • Opportunity Spotting: Using our SHE SHIFT model, identify growth opportunities for your brand among new segments of women.
  • Trends:  SheTrends provides both early warning systems for emerging trends through cross-category analysis and farther-out trends based on predictive analytics linked to women consumer psychology.  

Content Creation and Curation

Intelligence About & From Women

Content Creation and Curation

Our in-house panel includes women from creative, marketing and media fields because they add significant value to our work, particularly with:

  • Co-Creation Workshops
  • Messaging Playbooks 
  • Collaborations with Creators


our latest from the Insight Salons: Women + Beauty

Trend Analysis: Women + Beauty 2025

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"Decoding She" - 8/11/25

We conducted over 100 in-depth interviews with women+ across generations X, Y, Z, Boomers and Alphas for our new book, Decoding She, available for pre-order soon. It's a must-read resource for marketers and innovators that gets you in the heads of women+ consumers. Send us an email and say "stay in touch" and we'll keep you posted about launch events and free content.

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