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Bring real human voices to your innovation and communication
Intelligence About & From Women
Intelligence About & From Women
Intelligence About & From Women
We’re continually collecting insight with a qualitative lens from our 600 women+ community, to keep you informed about opportunities with women.
- Category reports based on Insight Salon data in beauty, health and wellness, financial services, and other categories throughout the year.
- Offered as free downloads on our website and presented as webinars and in-person inspo sessions.
Qualitative & Hybrid Research
Intelligence About & From Women
Intelligence About & From Women
Connecting with women+ to experience life and craft products, experiences and communications together.
- Diagnostics: Using our FEMME filter, understand what assets are working for your brand and how to connect more strongly with women.
- Opportunity Spotting: Using our SHE SHIFT model, identify growth opportunities for your brand among new segments of women.
- Trends: SheTrends provides both early warning systems for emerging trends through cross-category analysis and farther-out trends based on predictive analytics linked to women consumer psychology.
Content Creation and Curation
Intelligence About & From Women
Content Creation and Curation
Our in-house panel includes women from creative, marketing and media fields because they add significant value to our work, particularly with:
- Co-Creation Workshops
- Messaging Playbooks
- Collaborations with Creators
"Decoding She" - 8/11/25
We conducted over 100 in-depth interviews with women+ across generations X, Y, Z, Boomers and Alphas for our new book, Decoding She, available for pre-order soon. It's a must-read resource for marketers and innovators that gets you in the heads of women+ consumers. Send us an email and say "stay in touch" and we'll keep you posted about launch events and free content.