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Augment survey and Ai-derived data with real human voices
Intelligence About & From Women
Consumer-Obsessed Qualitative Research
Consumer-Obsessed Qualitative Research
We’re continually collecting insight with a qualitative lens from our 600 women+ community, to keep you informed about opportunities with women.
- Consumer & Cultural Insight Reports
- Category Reports for Beauty, Health & Wellness, Financial Services, CPG and Household Goods
- Competitive Analysis
Consumer-Obsessed Qualitative Research
Consumer-Obsessed Qualitative Research
Consumer-Obsessed Qualitative Research
Recruiting real human women+ from our in-house panel, to experience life and craft products, experiences and communications together.
- Creative development: from Insight to Activation
- Customer and User Experience / CX/UX Design
- Product Innovation
Content Creation and Curation
Consumer-Obsessed Qualitative Research
Content Creation and Curation
When building our panel, we intentionally invited women from creative, marketing and media fields because these women add significant value to brands.
- Generations‘ Messaging Playbooks
- Quick-Turn Audits, on Video
- Collaborations with Creators
"Decoding She" - 8/11/25
We conducted over 100 in-depth interviews with women+ across generations X, Y, Z, Boomers and Alphas for our new book, Decoding She, available for pre-order soon. It's a must-read resource for marketers and innovators that gets you in the heads of women+ consumers. Give us your email and we'll keep you posted about launch events and free content.