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Deepening brand connections, Relevance and driving growth
Help with products, services and customer experience innovation
Help with products, services and customer experience innovation
Help with products, services and customer experience innovation
When you are innovating your products, services and customer experiences, the women in our community are here to help. They're professionals, hand-curated to offer a unique perspective - NOT the typical consumer you'll find in other market research panels. But, they're also the end-user of your products, and together with our highly-tra
When you are innovating your products, services and customer experiences, the women in our community are here to help. They're professionals, hand-curated to offer a unique perspective - NOT the typical consumer you'll find in other market research panels. But, they're also the end-user of your products, and together with our highly-trained facilitators, make our innovation workshops more efficient and impactful for your business.
We design each innovation workshop around your needs, choosing location, attendees and methods specifically that fit your goals - whether that is to fill your pipeline, cull ideas into a shorter list, test concepts or anything else you need to fuel your growth with customer insight - The She Lab has you covered.
The She Lens: AI + Human-Led Content Analysis
Help with products, services and customer experience innovation
Help with products, services and customer experience innovation
A cutting-edge hybrid of AI-driven insights and human interpretation, The She Lens evaluates how your brand's advertising, packaging, and messaging resonate with different segments of women.
How it works: AI scans your competitors' ads and brand messages targeting women, analyzing tone, inclusivity, and effectiveness. Then, The She Lab’s
A cutting-edge hybrid of AI-driven insights and human interpretation, The She Lens evaluates how your brand's advertising, packaging, and messaging resonate with different segments of women.
How it works: AI scans your competitors' ads and brand messages targeting women, analyzing tone, inclusivity, and effectiveness. Then, The She Lab’s experts provide qualitative insights on what works, what doesn’t, and why - and how your messaging compares.
How it’s different: The She Lab delivers human-centered, actionable recommendations to help you refine messaging in real-world contexts.
Bespoke Experiences w/the target group you want to know better
Help with products, services and customer experience innovation
Bespoke Experiences w/the target group you want to know better
Let us customize a high-touch experience for your brand. New team members or executives? We can be part of your on-boarding process, curating a days-long event online or in-person to help you gain intimacy with consumers in their homes, in the store, or in a social setting. Our PowerPlayDates are designed around your team's needs and offe
Let us customize a high-touch experience for your brand. New team members or executives? We can be part of your on-boarding process, curating a days-long event online or in-person to help you gain intimacy with consumers in their homes, in the store, or in a social setting. Our PowerPlayDates are designed around your team's needs and offer play as a way to get closer to your customers. Want to refresh your relationship with women consumers? We'll put together an online Insight Salon, or in-person Game Night with wine and chips and conversation to bring you face-to-face with women consumers and get to know each other in a fun, low-pressure way. Our strategic facilitators guide conversations based on what you want to learn about, so our events are highly insightful, in addition to being fun for your teams.
for women: support circles, resources and education
Virtual Connects
Reciprocity Circles
Reciprocity Circles
Join a generational or special interest support circle to chat about of-the-moment issues that affect women. We offer circles for Boomers, GenX, Millennial, GenZ women, Small Businesses, with more being added each month.
Reciprocity Circles
Reciprocity Circles
Reciprocity Circles
In need of something specific? Join a monthly reciprocity circle to ask for what you need, in the safety of other women that have undoubtedly been there. Come with a specific request, and be prepared to offer something useful for other women that may need what you have.
In-person Events
Reciprocity Circles
In-person Events
We sponsor a signature event each year in the late Spring - 2025 details to be announced soon! Throughout the year we partner with other women's organizations in various locales including Philadelphia, New York and Orlando - specifically for the purpose of getting women together in person to form and cultivate connections.
Our flagship offer: always-on insight salons
Observe
Buy "Airtime"
Buy "Airtime"
Come sit in the virtual "back room" as our Influencers discuss the topic of the week. You may hear about your brand or category, but it is not guaranteed. This is a great option if you want to sample our Influencer panelists' perspectives, but don't have a specific topic to explore.
* Fees are charged per seat
Buy "Airtime"
Buy "Airtime"
Buy "Airtime"
Purchase a block of time to focus on your brand, issue or stimulus. Book your seat at least 2 days ahead of the weekly scheduled Salon and our moderators will build your topic into the discussion guide, artfully disguising the brand since these sessions may include more than one client.
* Fees are charged per block of time
JOIN US
Women: Do you have opinions you want to share with brands and organizations? Do you like being paid? Do you have 3 minutes? Join us in the She Lab to access paid opportunities in 2025.