SHE LAB
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    • Women + Healthcare
    • Women + Finances
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  • SHOPthelab
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  • For Girls Only (under 18)

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Insight-led Strategy

All good marketing starts with a deep understanding of the people you're marketing to. Our expertise in qualitative research ensures your strategies are built on solid ground, authentically addressing the needs of your targets: whether they are customers, caregivers or constituents. 

WHAT WE CAN HELP YOU WITH

Messaging Strategy

User & Customer Experience (UX/CX)

User & Customer Experience (UX/CX)

Born out of advertising agencies and marketing research firms, our expertise is solidly in helping you understand who you are communicating to, what to say to your audience, and how to say it to deeply connect and motivate action. We help craft messages for all media, with HER and for HER.

User & Customer Experience (UX/CX)

User & Customer Experience (UX/CX)

User & Customer Experience (UX/CX)

The digital experience is critical to engaging and retaining audiences, and the She Lab can help ensure yours is speaking to women in a way that keeps them coming back. We help ensure the customer experience - from awareness all the way through - encourages forward movement and delights HER.

Innovation

User & Customer Experience (UX/CX)

Innovation

Understanding trends is key to innovation, but deeply understanding how she lives and what she needs is the inspiration that will keep your pipeline filled with fresh new product ideas. Our trend-spotters, semioticians and ethnographers collaborate to help you stay one step ahead of your competitors in meeting HER needs.

SHE LAB Signature Products

Insight Salons

Insight Salons

Insight Salons

 Online focus groups that are always on collecting data - whether commissioned or not. Come observe a Salon to hear what is on the minds of women currently or, if you have a pressing question, submit it in advance and our moderator will weave it into the discussion guide.

FEMME Filter

Insight Salons

Insight Salons

This diagnostic tool looks at one asset and scores it based on five dimensions of female psychology. You get a score from 0 to 25 and a short list of optimizations you can make immediately to better connect with women.

She.S.H.I.F.T.

She.S.H.I.F.T.

She.S.H.I.F.T.

A lengthier consulting engagement that starts at the foundation to help identify new micro segments of women to help you grow. The methodology includes qualitative and quantitative research.

SheTrends

She.S.H.I.F.T.

She.S.H.I.F.T.

Our network of trend-spotters, semioticians and ethnographers helps identify emerging trends and predict new ones to help you get ahead and keep your pipeline filled.

who we work with

Agencies

We support agencies - from micro- to medium-sized to global - with a suite of strategy and consumer insight services. Coming from the agency world ourselves, we're passionate about helping agencies wow their clients.

Brands

We help brands connect with women consumers in a deep and meaningful way...moving from transactional to relational. We work across verticals with a focus on Health &  Wellness, Financial Services, Fashion & Lifestyle, and Public Policy / Politics.

Connect With Us

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