Founders - Stacy Graiko and Faith James

We bring decades of experience as strategic planners, researchers and account directors, and combine it with our expertise in the psychology of women consumers to guide brands to connect more deeply with women. Our vision for the She Lab was a unique research model that consistently tracks the wisdom of women to help brands connect more deeply with this key buying group. 

Our in-house research panel is personally vetted (no Ai bots here) and is "always on" producing qualitative insights about women consumers weekly.  Our diverse community includes women ages 18-80 - and the one thing they have in common is their desire to support and influence others. Our panel includes corporate professionals, entrepreneurs, community leaders, and marketing and media professionals - those that are usually excluded from research - to partner with our clients facing more challenging issues.  We can help you with persona development, creative, PR/crisis management, product design and building impactful CX and UX.

Thank you for visiting! We look forward to connecting with you.

Connect with Stacy

Connect with Faith