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With decades of experience in strategic planning, research, and account management, we leverage our understanding of the psychology of women consumers to help brands forge deeper connections with this highly profitable audience. Our latest book, *Decoding SHE*, features 100 interviews with women from diverse generations and cultural backgrounds, offering insights for brands seeking to engage more meaningfully with female consumers.
Our vision for the She Lab introduces a distinctive research model that continuously gathers insights from women, enabling brands in financial services, healthcare / femtech, and lifestyle sectors to 1) strengthen their ties with existing female audiences and 2) discover new growth opportunities among 25 microsegments of women across various generations and cultural backgrounds. For instance, focusing on a single microsegment, such as the 3.1 million Black Gen X women in the U.S., could potentially yield an additional $310 million for your brand if each spends just $100.
The potential is immense, and we're here to support you in winning with women.
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We rely on Claire to ensure the smooth running of all our projects. Known for her on-time and on-budget approach, she combines her heart-centered disposition with a sharp focus on delivering results. Claire’s expertise in resource allocation, scheduling, and budgeting is unmatched, and she is dedicated to implementing AI solutions that op
We rely on Claire to ensure the smooth running of all our projects. Known for her on-time and on-budget approach, she combines her heart-centered disposition with a sharp focus on delivering results. Claire’s expertise in resource allocation, scheduling, and budgeting is unmatched, and she is dedicated to implementing AI solutions that optimize workloads and enhance efficiency every day.
With a talent for keeping projects (and the Managing Partners) on track, Claire is the driving force behind our team’s success. Whether she’s creating a timeline, managing partner relationships, or onboarding new technology, Claire infuses every task with enthusiasm and dedication. Her commitment to collaboration creates a positive environment where ideas flourish and teams thrive, making her an invaluable asset to She Lab.
Julie is a seasoned consumer insights consultant with experience across personal care, beauty, food, and automotive. She brings deep strategic expertise and a passion for helping brands connect meaningfully with women. Julie holds a PhD from Columbia University in American History, with a focus on women and consumerism during the Progress
Julie is a seasoned consumer insights consultant with experience across personal care, beauty, food, and automotive. She brings deep strategic expertise and a passion for helping brands connect meaningfully with women. Julie holds a PhD from Columbia University in American History, with a focus on women and consumerism during the Progressive Era–a foundation that informs her unique approach to decoding the behaviors, motivations, and values of modern women consumers. Her work is grounded in cultural insight, empathy, and real-world impact.
Nina is our go-to for amplifying The She Lab’s voice online and bringing fresh, Gen Z energy to our community. She manages our presence across numerous social media accounts, crafting engaging content, videos, and graphics that connect with women of all ages. Passionate about building bridges between brands and younger consumers, Nina spo
Nina is our go-to for amplifying The She Lab’s voice online and bringing fresh, Gen Z energy to our community. She manages our presence across numerous social media accounts, crafting engaging content, videos, and graphics that connect with women of all ages. Passionate about building bridges between brands and younger consumers, Nina spots trends, sparks conversations, and creates strategies that grow our panel with diverse voices. Her background in event planning, leadership, and multilingual communication brings creativity and precision to the team.
With a background spanning fashion design, business, and museum studies, Elizabeth seamlessly connects the academic and commercial worlds of fashion, culture, and lifestyle. Her experience in fashion editorial and in corporate retail gives her a rare ability to spot emerging trends and interpret product potential with precision. Driven by
With a background spanning fashion design, business, and museum studies, Elizabeth seamlessly connects the academic and commercial worlds of fashion, culture, and lifestyle. Her experience in fashion editorial and in corporate retail gives her a rare ability to spot emerging trends and interpret product potential with precision. Driven by a passion for innovation and the ever-evolving landscape of trend forecasting, Elizabeth keeps her eye on what’s next—without losing sight of what has stood the test of time. Her sharp creative vision and intuitive aesthetic sense help decode how cultural shifts shape consumer behavior. We rely on Elizabeth to illuminate the trends that matter and the stories they tell.