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Founders - Stacy Graiko and Faith James

We bring decades of experience as strategic planners, researchers and account directors, and combine it with our expertise in the psychology of women consumers to guide brands to connect more deeply with women. Our vision for the She Lab was a unique research model that consistently tracks the wisdom of women to help brands connect more deeply with this key buying group. 


Our in-house research panel is personally vetted (no Ai bots here) and is "always on" producing qualitative insights about women consumers weekly.  Our diverse community includes women ages 18-80 - and the one thing they have in common is their desire to support and influence others. Our panel includes corporate professionals, entrepreneurs, community leaders, and marketing and media professionals - those that are usually excluded from research - to partner with our clients facing more challenging issues.  We can help you with persona development, creative, PR/crisis management, product design and building impactful CX and UX.


Thank you for visiting! We look forward to connecting with you.


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Contact @ shelab

The Team

Claire - Sr. Project Mgr

Traci - Sr. Trend Spotter

Claire - Sr. Project Mgr

Claire ensures the smooth running of all projects and is known for her  on-time and on-budget vibe.

Beth - Sr. Analyst

Traci - Sr. Trend Spotter

Claire - Sr. Project Mgr

Beth brings data to life with a unique storytelling super power which is unmatched in the industry!

Julie - VP Insights

Traci - Sr. Trend Spotter

Traci - Sr. Trend Spotter

Research and consumer insights is Julie's jam, and she unlocks doors to consumer behavior that drive bottom line growth.

Traci - Sr. Trend Spotter

Traci - Sr. Trend Spotter

Traci - Sr. Trend Spotter

Traci is our eyes and ears on the ground. A secret weapon for competitive analysis and new business pitch development.

Top 100 Marketing & Advertising Influencers award
Personal Branding Reach Certified Strategist
Riva certified moderator
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