Signed in as:
filler@godaddy.com
Founders - Stacy Graiko and Faith James
We bring decades of experience as strategic planners, researchers and account directors, and combine it with our expertise in the psychology of women consumers to guide brands to connect more deeply with women. Our vision for the She Lab was a unique research model that consistently tracks the wisdom of women to help brands connect more deeply with this key buying group.
Our in-house research panel is personally vetted (no Ai bots here) and is "always on" producing qualitative insights about women consumers weekly. Our diverse community includes women ages 18-80 - and the one thing they have in common is their desire to support and influence others. Our panel includes corporate professionals, entrepreneurs, community leaders, and marketing and media professionals - those that are usually excluded from research - to partner with our clients facing more challenging issues. We can help you with persona development, creative, PR/crisis management, product design and building impactful CX and UX.
Thank you for visiting! We look forward to connecting with you.
Connect with Stacy
Connect with Faith
The Team
Claire Quiapo - Sr. Project Mgr
Julie Altman, PhD - SVP Qualitative Research
Julie Altman, PhD - SVP Qualitative Research
Claire ensures the smooth running of all projects and is known for her on-time and on-budget vibe as well as her heart-centered disposition. Claire is highly skilled in resource allocation, scheduling and budgeting, and she's implementing Ai to optimize workloads and deliver more efficiency to our projects every day.
Julie Altman, PhD - SVP Qualitative Research
Julie Altman, PhD - SVP Qualitative Research
Julie Altman, PhD - SVP Qualitative Research
Julie is a seasoned consumer insights consultant with experience across personal care, beauty, food, and automotive. She brings deep strategic expertise and a passion for helping brands connect meaningfully with women. Julie holds a PhD from Columbia University in American History, with a focus on women and consumerism during the Progress
Julie is a seasoned consumer insights consultant with experience across personal care, beauty, food, and automotive. She brings deep strategic expertise and a passion for helping brands connect meaningfully with women. Julie holds a PhD from Columbia University in American History, with a focus on women and consumerism during the Progressive Era–a foundation that informs her unique approach to decoding the behaviors, motivations, and values of modern women consumers. Her work is grounded in cultural insight, empathy, and real-world impact.
Traci Snow - Sr. Trend Spotter
Julie Altman, PhD - SVP Qualitative Research
Traci Snow - Sr. Trend Spotter
Traci is our eyes and ears on the ground, keeping pulse on what women are buying, wearing, using and talking about in major US markets. Her wide and diverse network spots opportunities where consumer needs can lead to brand growth, and she takes a lead on thought leadership and helps introduce growth opportunities to our clients. Traci
Traci is our eyes and ears on the ground, keeping pulse on what women are buying, wearing, using and talking about in major US markets. Her wide and diverse network spots opportunities where consumer needs can lead to brand growth, and she takes a lead on thought leadership and helps introduce growth opportunities to our clients. Traci is our resident GenZ expert and has helped expand the She Lab's GenZ representation.
"Decoding She" - 8/11/25
We conducted over 100 in-depth interviews with women+ across generations X, Y, Z, Boomers and Alphas for our new book, Decoding She, available for pre-order soon. It's a must-read resource for marketers and innovators that gets you in the heads of women+ consumers. Send us an email and say "stay in touch" and we'll keep you posted about launch events and free content.