Diversity is our strength

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At The She Lab, we don’t just talk to women—we listen to the full spectrum of who women are today. Our proprietary panel is made up of 600 sharp, culturally fluent women who bring unmatched depth and nuance to every conversation.

We’re proud to say that about half of our panel identifies as women of color. We span generations—from Gen Alpha’s emerging voices to Boomers with wisdom and spending power. Our panel includes LGBTQ+ women, trans women, moms, entrepreneurs, creatives, caregivers, and culture shifters.

These aren’t your average survey-takers. They’re storytellers, early adopters, skeptics, and loyalists. They help us unlock truths that drive smarter strategy and more resonant brand experiences.

This is where real insight lives—inside the voices of women who are as diverse as the world we live in.

Our panel isn’t a random database—it’s a curated collective, built from our own personal and professional networks. These women are former colleagues, collaborators, community leaders, and connectors. We’ve worked with them, learned from them, and in many cases, grown with them.

That’s why when we bring their voices to the table, we’re not just collecting feedback—we’re channeling wisdom, trust, and lived experience.

We stay close, even when there’s no project on deck. Throughout the year, we host salons, virtual hangs, and IRL events to keep our community energized, engaged, and evolving. Because true insight doesn’t come from cold calls—it comes from real relationships.

When brands work with The She Lab, they’re tapping into more than a panel. They’re stepping into a conversation that’s been happening long before the brief—and long after the debrief ends.

Most research panels screen out women who work in media, advertising, or product design. We invite them in.

At The She Lab, we believe women with creative and strategic expertise make some of the best respondents. They don’t just answer the question—they elevate the conversation. That’s why we’ve built a panel that includes copywriters, brand managers, UX designers, media planners, trend forecasters, and cultural strategists. When you need insight with depth and direction, these hybrid “respondent-consultants” become a powerful resource for your brand.

Many also come with built-in audiences—as influencers, content creators, and community leaders. When it makes sense, we can activate their platforms to amplify your message, creating a multiplier effect that goes beyond the focus group.

Prefer to fly under the radar? We can keep your brand identity stealth, running sessions discreetly behind the scenes. Either way, you get access to insight that’s smart, strategic, and ready to move the needle.

This is not your standard research panel. This is The She Lab.