Partner authentically with women

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💋 Boomer Icons (Born 1946 - 1964) 💋
Say hello to the OG powerhouses—nearly 29 million Boomer women in the U.S. who’ve been breaking barriers and writing the rules long before hashtags existed.

👑 Matriarch Energy
Boomer women hold it down at home and in their communities. Many are the backbone of multigenerational households, juggling caregiving for both grandkids and aging parents—while still keeping their own ambitions alive.

💰 Wallets That Wow
With over $1 trillion in combined annual spending power, Boomer women are economic forces to be reckoned with. They control or influence the majority of household spending, from big-ticket items to day-to-day essentials.

💡 Savvy + Selective
They’re brand loyalists who know quality when they see it—and they expect brands to deliver on trust, service, and value. They don’t fall for fads; they stick with what works and what lasts.

✈️ Living Life Luxe
Forget slowing down—Boomer women are all about experiences and upgrades. They’re spending on travel, wellness, culture, and self-care, proving that fierce has no age limit.

💼 Work & Wealth Queens
Many Boomer women have redefined retirement—starting businesses, mentoring younger generations, or staying active in the workforce longer than ever. Power suits optional, impact guaranteed.

🏡 Homefront CEOs
From managing household finances to making healthcare and real estate decisions, Boomer women continue to steer family dynamics—and their influence shapes the spending habits of multiple generations.

💋 Meet the Powerhouse: Gen X Women (Born 1965 - 1980) 💋
There are over 23 million Gen X queens holding it down in the U.S.—think the original multitaskers, blending grit, glam, and leadership since cassette tapes were a thing.

💼 Boss Moves
About 35% of Gen X women are the head honchos at home—that’s nearly 8 million ladies running the show as single moms or primary breadwinners in their households. They don’t just lean in—they kick the door down.

💸 Cha-Ching Factor
Together, Gen X women wield over $600 billion in disposable income. That’s right, this sisterhood has serious coin, with an average of $26,000 a year ready to fuel their savvy spending and investment power.

💎 Quality Over Clutter
Gen X women are loyal—but only to brands that get them. They vibe with quality, crave experiences, and invest in what matters most: health, wellness, education, and wanderlust-fueled adventures.

🏠 The CFOs of Home Life
From grocery runs to healthcare choices to kids’ education, Gen X women are the ultimate decision-makers behind the scenes, steering a massive share of household spending with style and smarts.

👠 Work It, Girl
Around 75% of Gen X women are out here crushing it in the workforce. They’re financially independent, balancing boardrooms and ballet recitals with that signature Gen X hustle.

💖 Millennial Mavens (Born 1981 - 1996) 💖
With 23 million Millennial women shaping today’s marketplace, this is the generation brands dream about—fierce, informed, and ready to flex their influence.

💼 Running the Show
About 30% of Millennial women are the shot-callers at home—that’s nearly 7 million ladies managing households like total pros, whether solo or as the boss in dual-income dynamics.

🔍 Shop Like a Pro
Millennial women don’t just “add to cart” on impulse—they’re research queens, diving into reviews, comparisons, and making sure every dollar counts. Receipts? They’ve got them.

💎 Value + Vibes Only
It’s not just about the deal—it’s about quality and staying power. They’ll invest in brands that bring both style and substance, skipping the cheap thrills for products that last.

🌍 Do Good, Look Good
Millennial women vibe hard with brands that walk the talk—authentic, socially responsible, and purpose-driven. If you’re not giving back or standing for something bigger? Swipe left.

🎟️ Experience Over Excess
Forget clutter—Millennial women are curators of life moments. Think travel, pop-up dinners, festivals, and bucket-list adventures. Memories > stuff, every time.

💸 Trillion-Dollar Tribe
With over $1.4 trillion in purchasing power, Millennial women aren’t just participants in the economy—they’re reshaping it, one thoughtful (and fabulous) purchase at a time.

💥 Gen Z Glow-Ups (Born 1997 - 2012) 💥
Say hello to 23 million Gen Z femmes making waves in 2024. Digital natives, social justice warriors, and trendsetters all rolled into one unstoppable generation.

👑 Young, Wild & Running Things
About 10% of Gen Z women—that’s around 2.3 million boss babes—are already calling the shots as heads of household. They’re proving leadership has no age limit.

🌱 Values-Driven Vixens
For Gen Z women, it’s all about brands with a backbone. If you’re not about sustainability, diversity, and social impact, they’re not about you. They buy from brands that stand for something—and they’re loud about it.

📱 Scroll, Like, Buy
Social media is their playground and their shopping mall. TikTok hauls, Insta inspo, and YouTube reviews drive their decisions. Authenticity reigns supreme, so forget the staged ads—Gen Z wants to see the real, the raw, and the relatable.

💰 Savvy Meets Stylish
Sure, they love a good splurge, but Gen Z women are deal divas at heart. They’ll hunt down the best price, compare like pros, and still choose quality over quick fixes. Smarts + style = their signature move.

🎓 Work + Hustle + Study
Around 50% of Gen Z women are balancing jobs—think part-time gigs and entry-level climbs—while many are crushing degrees and diplomas on the side. Multi-tasking? They invented it.

👶 Future Fam Goals
With about 20% planning to step into parenthood soon, Gen Z women are rewriting the playbook on family life—on their own terms, and in their own time.

💸 $140 Billion & Counting
With $140 billion in annual purchasing power and the power to sway household spending, Gen Z women aren’t just shopping—they’re shaping entire markets.

🌟 Gen Alpha Rising (Born 2013 - Present) 🌟
The future is bright—and it’s rocking sneakers and statement earrings. Meet the next-gen trailblazers: Gen Alpha girls, the youngest powerhouse cohort on the block, with over 20 million strong (and growing) in the U.S.

🎯 Digital Natives from Day One
These girls were practically born with smartphones in their hands. 100% digital fluency—think coding camps, AI toys, and TikToks before bedtime. They’re wired for innovation.

💸 Influencers-in-Training
While they aren’t swiping their own credit cards (yet), Gen Alpha girls already shape household spending—influencing billions in purchases from toys to tech, fashion to family vacations.

🌍 Woke & Wired
From a young age, Gen Alpha girls are values-driven, aware of climate change, inclusion, and equity—and they expect brands to show up for the planet and their communities.

🎨 Creators, Not Just Consumers
They’re already building their own brands on platforms like Roblox, YouTube, and TikTok—whether it’s designing virtual worlds or going viral with DIY content.

💥 The Alpha Advantage
Experts predict Gen Alpha will be the most formally educated, entrepreneurial, and tech-immersed generation yet, with a projected combined spending power of over $5 trillion globally by the time they hit adulthood.

👩‍🚀 Future CEOs in the Making
Whether they dream of launching a startup, running for office, or inventing the next big thing, Gen Alpha girls are already rewriting the future of leadership—and they’re doing it in bold colors.