Our Strategic Consulting Practice Offers a Range of Services

Each month we feature a theme that establishes a starting point for our weekly Insight Salons. Brands can purchase a seat in the virtual "back room" and observe the sessions live for a nominal fee.  Brands can also buy "airtime" to hear our group talk about category-specific questions, topics and trends that are relevant to their respective brands.  

For more in-depth exploration of brand and category, we recommend scheduling a custom Insight Salon, IDIs, or a fully customized qualitative study.

A custom Insight Salon gives brands more time to explore a topic of interest or confidential stimulus - the entire discussion is dedicated, and our skilled moderators use their expertise to design and facilitate discussions that surface deep insights and actionable implications. Since we recruit from our in-house panel, we can launch a custom Salon within a few days, and get insights to you within a day after field.  Our custom Salons can help with target audience foundation setting, brand strategy, communications development and innovation.

Our custom qual solutions include everything from digital and in-home ethnography to in-store shopping-alongs to on-site Salons and semiotics, culture and trend tracking.  You give us a challenge, and we'll present  several ways to address it.  We partner with best-in-class talent for video, recruiting hard-to-find populations, children and teens, thought leaders, HCPs, business leaders and policy makers.  Recruits are executed with external partners, which means we can offer custom solutions in just about any global market, recruiting beyond our panel.