About Us

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We've always been passionate advocates for women's voices, starting with our work with Marie Wilson's White House Project (we got to meet Geena Davis at launch!), followed by a decade of producing and presenting Personal Branding workshops to emerging women political and business leaders in the US and Europe,  to publishing our book, Ladies, Power Up Your Brand - the Woman Entrepreneur's Guide to Being Bold, Brilliant and Unapologetically You.  Promoting women's voices isn't new to us, but we've long held the belief that brands shouldn't have to commission lengthy and expensive custom market research studies to hear them - so we developed The She Lab to bring women's voices to brands in an accessible way - through weekly focus groups that are "always on."   Simply, we want to make it easy for brands to hear what women are talking about on an on-going basis, and to create stronger connections and advocacy between brands and their customers.  

Our proprietary panel of women is our heart and soul - and we're excited about each and every one of them.  We're adding 100 women per week, across generations - Z, Millennials, X and Boomers.  Each panelist is personally welcomed and becomes part of our community of Influencers. Our weekly Salons feature panelists that are hand-picked to discuss monthly topics, and panelists are available for follow-up IDIs, ethnographies and custom focus groups. Our highly experienced brand strategists craft panel discussions, workshops and innovation labs that lead to decisive actions for your brand. The intimacy we have with our panelists enables us to curate the exact right group of women to inspire brands to make bold decisions to move their businesses forward.

We'd love for you to join us - as a panelist, a brand leader, or both.  We look forward to meeting you!

- Stacy & Faith